STJU American Film Research Center was founded on March 21st, 2003. The current director of the center is Ms. Lisa Lu, alumna of Shanghai Jiao Tong University and famous Chinese-born American film artist, and Professor Li Yizhong, head of the Department of Film and Television of SJTU, its deputy director. AFRC takes advantage of multi-disciplinary resources of School of Media and Design, School of Management, School of Electronic and Information and School of Foreign Languages of SJTU engaged in American film research. With many famous scholars as associate researchers, the center serves as open platform to unite both domestic and international intelligence resources in studying American film industry from different perspectives. Research projects cover content, industry, influence, marketing, and application of digital technology, etc. Our aim is not only to provide the horizontal references and countermeasure to Chinese national moviemaking industry who faces big challenges after China’s entering WTO, but also to train research talents in this domain at the same time. AFRC is the first academic organization specialized in the American film studies in China. The research results will be published annually in form of anthology. We cordially welcome domestic and international scholars to send in their papers.