Faculty & Research

Information Design Institute Introduction

"Information Design Institute": Established the first School of Media and Design Design Studio in 2005, it changed its name to the Information Design Institute in December 2014, the Design Department Chair Professor Tao Xi as director.

[Research objectives] study the effectiveness of high-quality information, refine and optimize the innovation criterion information visualization and interaction design, form design, cognitive psychology, computer science research system innovation crossover study, and ultimately the emotional information and data and information sciences artistic, cognitive pattern recognition technology, allowing users access to efficient, accurate and pleasant information presentation, provide the basis for the "revolutionary" judges decision makers.

[Research content] interactive techniques and information visualization; interactive experience cognitive demand analysis and pattern recognition; information network security, imaging systems research; System Accessible tourism agencies; touch multimedia moving image acquisition system; public space interactive multimedia design; scientific and technical data and art image rendering research; virtual simulation technology research; information visualization design, UI design, web design and site construction, indicating, logo design, brand design and promotion.

[Research field] education, communications, science and technology, tourism, brand, health care, economy, transportation, public transport information and advertising.

[Research Interests] massive, heterogeneous, time-varying, multidimensional data visualization presentation; presents principles based on multiple graphical information (data) visual design methods; knowledge-based visual design method formal concept analysis theory; visual pattern recognition; overall visualization and New method combines local detailed visualization.


Professor Tao Xi

PHD SUPERVISOR\DIRECTOR\RESEARCHER

DEPARTMENT OF DESIGN, SCHOOL OF MEDIA&DESIGN,SHANGHAI JIAOTONG UNIVERSITY

INSTITUTE OF INFORMATION DESIGN

CENTRAL SAINT MARTINS, COLLEGE OF ART&DESIGN, UNIVERSITY OF ARTS LONDON,UK

ADDRESS: NO.800, DONGCHUAN ROAD, MINHANG DISTRICT, SHANGHAI, CHINA, 200240

E-mail:torchx@sjtu.edu.cn










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