Department of Communication
Big Data and Communication Innovation, Social Media, Third Person Effect
Personal Profile（no more than 500 words）
2012-present Associate Professor, Department of Communication, School of Media and Design , Shanghai Jiaotong University
2007-2011 Assistant Professor, Department of Communication, School of Media and Design , Shanghai Jiaotong University
2016-present Founder, www.pandata.cn
2014-present Director, Big Data and Communication Innovation Lab
2014-present Director, The Research Centre of Legal Communication
Big Data and Communication Innovation
Third Person Effect
Academic Achievement （please list awards, edited books, journal articles, projects and courses）
Academic Zhuguang Distinguished Teaching Award (2012). Shanghai Jiaotong University .
Dongsen Award for Excellence in Teaching (2011). Department of Communication,
Shanghai Jiaotong University.
Chenxing Outstanding Teacher Award (2011). Shanghai Jiaotong University.
Dongsen Outstanding Teacher Award (2010). School of Media and Design, Shanghai Jiaotong University.
Representative Articles (2008-2014)
Yu,Weihua,& Zhang,Guoliang. (2014),The Transformation of Communication Research: Trend, Theory and Methodology. Journalism Review, 371, 30-35.
Yu,Weihua.(2011),The Cellphone Rumor, Panic Behavior, Mechanism of Generation and The Social Control: The Diachronic Perspectives under the Frame of Third Person Effect. Journalism & Communication, 18, 6, 57-64.
Yu,Weihua. (2011),The Fake Information in Microblog. Journalism Review, 339, 67-71.
Yu,Weihua.(2010),First Person Effect: Present Situation, Problem and Application. Journal of International Communication.32.7.33-37.
Yu,Weihua,& Yue Yuan.(2009),W.P.Davison and the Third Person Effect: a View from Public Opinion. Journal of International Communication.180.11-16.
Yu,Weihua. (2009). The Third Person Effect in China Mainland :A Case of College Students. Journal of International Communication.172,34-37.
Yu,Weihua,& Zhang,Guoliang. (2008).Reconsidering Communication Research in China (1978-2008). Journal of International Communication.165,15-18.
Yu,Weihua.(2008),Internet Spoofs and the Third Person Effect: A Case of 1772 Shanghai Residents. Journalism & Communication.15, 4, 83-88.
Yu,Weihua,& Zhang,Guoliang. (2008),The Study of Indirect Effect Model. Journalism Review, 302, 66-68.
Yu,Weihua. (2009). Chinese Development Communication. Hangzhou, CHN: Zhejiang University Press.
Shanghai Justice Bureau(2015).The Big Data and the Legal Communication Innovation.
Shanghai Justice Bureau(2014).The Innovation of Legal Communication in the era of New Media
The Major National Social Science Foundation (2011-2014).The Mechanism and the Identification of Collective Action. Co-Principal Investigator.
National Social Science Foundation (2011-2014). The Study of Public Opinion on Microblog of China ..
SJTU Foundation(2011-2013).The study of Collective Action in Cyber Space. Shanghai Jiaotong University.
SJTU Foundation for Young Scholar(2010). The Study of Public Opinion in Cyber Space. Shanghai Jiaotong University.
Shanghai Municipal People's Congress Foundation (2011).The Trend of Communication Research in the World.
The Innovation of English Report and Writing (2009). Shanghai Jiaotong University.
Summer, 2013 Visiting Associate Professor, School of Communication,
National Chengchi University, Taiwan(China)
Spring, 2009 Visiting Researcher, Department of Communication,
City University of Honkong, Hongkong.