Faculty & Research
头像
Ke Xue
Head of The Department of Journalism and Communication
Professor of Journalism and Communication
Ph.D. Supervisor
Email:kxue@sjtu.edu.cn

Personal Profile

Professor   Ke Xue is the head of Journalism and Communication Department, School of   Media & Design at Shanghai Jiao Tong University (SJTU). She obtained her   Master of Economics in Fudan University and Doctor of Management in Nankai   University. Then she worked as a post-doc in Management Science and   Engineering at Shanghai Jiao Tong University (SJTU) and in Business   Administration at Peking University.

 

Visiting   Scholar in following universities:

w     Leader   for Global Operation,Massachusetts   Institute of Technology (MIT, 2014-2015)

w     Sauder   Business School,University   of British Columbia (UBC, 2009-2010)

w     University   of California, San Diego (UCSD, 2008)

w     Specially   hired researcher at Japan Dentsu Inc. (2003-2004)

 

Other   Social Positions:

w     Member   of International Communication Association (ICA)

w     Specialist,   Brand Promotion Center of Shanghai Municipal Government

w     Committee   member of Telematics and Informatics (SSCI)

w     Senior   Director, Brand Strategy Center, Shanghai Jiaotong University

w     Member,   Japan Academy of Advertising

w     Member,   Academic Committee of China Advertising Association

w     Standing   Member, Academic Committee of China Public Relations Association

w     Member,   Brand Strategy Committee of China Market Research Academy

w     Member,   Expert Group of Shanghai Brand-Promoting Center

w     China   Business Strategy Research Institute

w     Standing   member, Academic Committee of China Interpersonal Communication

 

She   received funding from New Century Outstanding Talent Support Program from   Ministry of Education. She was awarded March 8 Red Banner Holder from Shanghai Education System, Best   Paper Award from Ministry of Education, First Prize in the National Education   Scientific Research Innovation, Outstanding Academic Papers on 4th   Globe Communication Forum, Journalism Award at Shanghai, Second Prize in   Teaching Achievement at Shanghai, “The Most Popular Teacher Award” of   Shanghai Jiao Tong University (SJTU), “The Prominent Teacher Award”, “The   Prominent Head Teacher Award”, etc.

 

She   led or participated in more than twenty programs, such as the Program of   National Social Science Fund Program, Program of Ministry of Education   Humanities and Social Science, Key Program of Shanghai Education Committee,   etc. She also participated in the brand consulting projects of China Unicom,   Microsoft China, SMG, etc.

 

She   has published eleven books and over fifty papers in Public Relation Review,   Journal of Quality & Quantity, Communication & Society, Journal of   Business Research, Journal of Shanghai Jiao Tong University (Natural   Science), Journalism and Communication, Journal of Tongji University, Chinese   Journal of International & Communication, Modern Communication,   Contemporary Communications, Journalism Review, Dongyue Tribune and other   SSCI, CSSCI, EI magazines. Her papers were cited by RDFY many times.

 

Academic Achievement

1. Awards (from high to low)

1)   Ministry of Education: New Century   Outstanding Talent Support Program NCET-11-0337,2012

2)   Shanghai Education System: March 8 Red Banner   Holder, 2013

3)   The Second Prize in Excellent Teaching   Achievements at Shanghai, 2014

4)   <Interpersonal Communication> Award   by Shanghai Honored Textbook, 2015.5

5)   “Public Relations” the construction of key   courses at Shanghai, 2015.9

6)   Interpersonal Communication Studies, the   program of Fine Quality Courses Construction of Shanghai (2012.6)

7)   Prominent Teacher at Shenzhen, 1997

8)   The First Prize in Excellent Teaching   Achievements, SJTU, 2013

9)   The Most Popular Teacher Award, SJTU, 2012

10) The Kaiyuan Ten Best Teacher, SJTU, 2012

11) Prominent Teacher Special Award, SJTU, 2011

12) The First Prize in Candlelight Award, SJTU,   2009

13) The Second Prize in Prominent Teacher, 2008

14) Ten Best Head Teacher, SJTU, 2014

15) Prominent Head Techer, SJTU, 2012

16) Outstanding Communist Party Member, SJTU,   2011

17) Fly Wing to Wing Award, SJTU, 2010

18) Honored Class Advisors Award by Shanghai   Jiaotong University(2013.3)

19) Distinguished Professor of SMG BesTV   University (2012)

20) Special Contribution Prize in Dongsen   Award, School of Media & Design, SJTU, 2013

21) Special Contribution Prize in Dongsen   Award, School of Media & Design, SJTU, 2010

22) First Prize in Dongsen Award, School of   Media & Design, SJTU, 2011

23) First Prize in Dongsen Award, School of   Media & Design, SJTU, 2009

24) China Ten Best Brand Planning Expert, China   Brand Planning Research Institute, 2006

25) The Second Prize in College Innovation   Development Achievements, College Social Science Development Research Center   of Ministry of Education, 2010

26) The First Prize in the Second Term of   National Education & Research Innovation Achievements, China's   contemporary education association, 2011

27) New Teacher & New Publication Award in   Shenzhen City Third Term Social Science Achievements, Shenzhen City Social   Science Achievements Selecting Committee, 1999

28) The Third Prize in the First Term China   Advertising Outstanding Paper, The academic committee of China advertising   society, 2008

29) The Seventh Shanghai News Paper Award,   Shanghai Journalists Association, Shanghai News Association, 2008

30) Textbook Named General Theory of Brand won   the First Prize in Outstanding Textbook for post-graduate studets, SJTU, 2015

31) The Third Prize in Outstanding Publication   Award, Shanghai Automotive Industry Education Foundation, 2008

32) Outstanding Academic Papers on 4th Globe   Communication Forum, Global Communication Research Institute, SJTU, 2010

33) Textbook Named Interpersonal Communication   won the Second Prize in Outstanding Textbook, SJTU, 2009

34) The Third Prize of Outstanding Paper Award   in the China First Term Public Relations & Marketing Academic Forum,   China Public Relation Association, 2003

35) The Second Prize in First Term China   Marketing Innovation Outstanding Paper, China Marketing Association, 2002

36) The Third Prize in National Industry   Statistics Teaching Forum Outstanding Paper, The National Industrial   Statistics Teaching Research Association, 1997

37) Outstanding Paper Award in China Public   Relation Association Research Committee, China Public Relation Association   Research Committee, 1996

 

Awards Obtained by Instructed Students:

1)   PRP Project named Communicating Effect of   National Image and Personal Endorsement, Shanghai City College Student   Outstanding Innovation Project , 2014

2)   Optimal Performance Award in Jiading New   Town The Seventh Term Shanghai City College Student Entrepreneurial Design Match,   2012

3)   Gold Prize in Jiading New Town The Seventh   Term Shanghai City College Student Entrepreneurial Design Match, 2012

4)   Gold Prize in the Eighth Term Challenge   Cup, SJTU, 2012

5)   The study named Communicating effect of   Governmental Microblog in Public Emergencies won the National College   Innovation Project , 2012

6)   6th Outstanding Academic Papers   By Students (ORPS), SJTU, 2009

7)   The Second Prize of the Most Popular PRP   Projec in Undergraduate Innovation Achievements Exhibition, SJTU, 2009

8)   The First Prize in National Undergraduate   AGB Nielsen Media Research Outstanding Paper, 2008

9)   The Second Prize in National Undergraduate   AGB Nielsen Media Research Outstanding Paper, 2008

 

2. Edited books (from most important to least important)

1)   Ke Xue, Brand Expansion: Route and   Communication, Fudan University Press, 2008

2)   Ke Xue, Analysis Reasons to Success of   Japanese Strong Automobile Brand: Toyota, Honda and Nissan, Shanghai Jiao   Tong University Press, 2006

3)   Ke Xue, Brand Expansion: Extension and Innovation,   Peking University Press, 2004

4)   Ke Xue and etc, Culture: the Root of Famous   Brand, Wuhan University Press, 1999

5)   Ke Xue and etc, General Theory of Brand,   Higher Education Press, 2013

6)   Ke Xue and etc, Interpersonal Communication   (New Edition), Shanghai People’s Publishing House, 2012

7)   Ke Xue and etc, Public Relations, Science   Press, 2010

8)   Ke Xue and etc, Media Brand, Shanghai Jiao   Tong University Press, 2008

9)   Ke Xue and etc, Interpersonal   Communication, Tongji University Press,2007

10) Ke Xue and etc, China Brand Report 2013,   Shanghai Jiao Tong University Press, 2013

11) Ke Xue and etc, China Brand Report 2011,   Shanghai Jiao Tong University Press, 2011

 

3. Journal articles (authoritative, core and regular)

1)   Xue, K. Deng, Y, Bing. Wang, X, Yao.   (2014). What factors influence national image in disaster reports? Journal of   Quality & Quantity, SSCI&SCI,(7)

2)   Xue K. and Chen, X. (2012). Can the World   Expo Change a City’s Image through Foreign Media Reports? Public Relations   Review, Volume 38, Issue 5, (12). P643-938

3)   Xue, K. and Yu, M. (2009) A content   analysis of public relations literatures from 1999 to 2008, Public Relations   Review, (5). P171-180.

4)   Shuang Huang, Xuan Zhou, Ke Xue*, Xiqiong   Wan, Zhenyi Yang, Duo Xu, Mirjana Ivanovic, Xueer Yu, Neural Cognition and   Affective Computing on Cyber Language, Computational Intelligence and   Neuroscience, 2015, 2015(2): 1-10

5)   Xue, K. and Chen, X. (2012). Review and   Comparison of Corporate Social Responsibility Studies in Public Relation   Circle at US, Taiwan and China, Communication & Society, Vol 22. P67-94.

6)   Ke Xue. Research on Relationship Between   New Media Using Characteristics and User Value of Altruism,Journal of Shanghai Jiaotong   University(Social Science)(CSSCI),2015.11

7)   Ke Xue. The Development and Analysis of   Unofficial Positive Energy Information in Sudden Crisis,Journal of Intelligence,2015.10

8)   Ke Xue. The Concept Formation and   Dimensional Analysis of Unofficial Positive Energy Information in Sudden   Crisis, Modern Communication,2015.10

9)   Ke Xue.The Challenge and Response of   Communication Technology for Chinese Ideological Work,People Forum,2015.7.17

10) Ke Xue. The Empirical Research of Structure   Relationship Between New Media Characteristic and User Attitude,2015.5

11) Ke Xue. The Influence of Expression Form   and Group Norm on Persuasion Effect in Luxury Brand Communication,International Journalism,2015.3

12) Ke Xue. Research of Chinese National Image   Personal Endorsement Communication Effect,University of Journalism,2015.3  

13) Ke Xue. The Research of New Media Context’s   Influence of Audience Value Orientation, Journal of Southwest   University(Social Science) ,2015.3

14) Ke Xue. The Influence of Opinion Leader and   Targeting Audience in Brand Communication,Soft Science,2015.2

15) Ke Xue. Where the Research of Interpersonal   Communication to Go,China   Social Science Network,2015.2,

16) Ke Xue. The Influence of Micro Blog Mouth   Communication in Variety Show Viewing will,Contemporary Communication,2015.1  

17) Ke Xue. Empirical Research of Mobile Micro   Study Based on Wechat Admin Platform,Open Education Research,2015.2

18) Xue K. Wang Lili and Yu Mingyang. (2014).   Comparative Study of Traditional and Social Media Credibility in Natural   Disaster Reports. Journal of Shanghai Jiao Tong University (Philosophy and   Social Science), (7). P88-95.

19) Xue K. Wang Lili and Yu Mingyang. (2014).   Relationship Construction between New Media and Citizen Participation:   Environmental Event Analysis Based on Public Domain Theory. Journal of   Southwest University for Nationalities (Humanities and Social Science), (2).   P171-175.

20) Wang S. Yu Mingyang, Xue K. (2014). The   Impact of Risk Preferences on the Persuasion Effects of Perceived Risk   Information: an Empirical Study Based on Food Nutrition Labels.  China Business and Market, (6). P82-88.

21) Xue K. Yang Changzheng and Yu Minahng.   (2014). The Impact from Cognitive Attribution and Risk Preference on Purchase   Intention in Brand Crisis. Journal of Southwest University for Nationalities   (Humanities and Social Science). (11). P108-112.

22) Xue K. Deng Yuanbing, Yu Mingyang. (2013).   The Impact of SARS Perception on Contemporary College Students’ Healthy   Lifestyle. (6). P43-51.

23) Xue K. Deng Yuanbing, Yu Mingyang. (2013).   The Study of Theoretical Evaluation Model of Country Image in Reports of   Unexpected Natural Disasters. Modern Communication. (12). P21-24.

24) Xue K. Liang H. Chen X. and Yu Mingyang.   (2013). Structure of Public Expression and Issue Rise in Internet Forums.   Journal of Shanghai Jiao Tong University (Philosophy and Social Science), (4).   P61-69.

25) Xue K. Lu Xiaojing. Yu Mingyang. (2013).   Study of Micro-blog Networks and Prestige Text in Brand Crisis-Based on the   McDonald Crisis. Tongji University Journal Social Science Section. (6).   P47-53.

26) Xue, K. and Deng, Yuanbing. (2013).   Different Perspectives on the Same Issue: Comparison between the Chinese and   Foreign Media Reports on Ningbo PX Project.    Journal of China University of Geosciences, (2). P32-38.

27) Xue K. and Chen Xi.(2012) .The Influence   Factor of Internet Forum Users’ Reputation under Unexpected Events:   Cross-level Analysis. Journalism Bimonthly. (8). P118-124.

28) Xue K. and Wang Shuyao. (2012). The   Reporting Framework of Unexpected Public Health Events from China and   American Mainstream Media: Under the model of Agenda Cycle. (6).P30-35.

29) Xue K. and Chen Xi. (2012). Structural   Element Analysis of Internet Forum Public Opinion Communication. Journalism   Review. (11). P52-57.

30) Li Qigeng, Yu Mingyang, Xue K. Huang Jing.   (2012). The Impact from Regulatory Focus Compatibility on Brand Experience   and Repurchase Intention. Journal of Shanghai Jiao Tong University   (Philosophy and Social Science). (2). P86-93

31) Xue K. Huang J., and Yu Mingyang.   (2012).The Research of Internet Forum Crisis Information Dissemination   Decision Based on the Uncertain Attribute Decision Making Method. Journal of   Shanghai Jiao Tong University, (11).P1874-1880.

32) Xue, K. and Chen, X. (2011).The Effect and   Management Exploration of Opinion Leaders on BBS. Journalism Review, (2).   P74-77.

33) Xue, K. Chen, X. and Liang H. (2011).   Teahouse VS Microblog: Return and Breakthrough. Contemporary Communications,   (11). P67-70.

34) Xue, K. Liang, H. and Yu, Mingyang.   (2011).Influence of Social Interactions on Effect of Hostile Media. Journal   of Shanghai Jiao Tong University (Philosophy and Social Science), (12).   P39-48.

35) Xue, K. Zuo Yumeng. (2011). A Theoretical   Model of Brand Image of International Non-Profit Organizations in China- With   “Hands on Shanghai” as Example. Tongji University Journal Social Science   Section, (10). P48-56.

36) Li, Qigeng. Xue, K. and Yang Fangping.   (2011). Effects of Brand-self Connection on Brand Experience and Repurchase   Intention. Research on Economics and Management, (9). P96-104.

37) Xue, K. Chen, X. Yu, M, Yang. (2010).   “Social Responsibility” in the View of Public Relations Research: An Analysis   of Journals in America, Taiwan and Mainland China. Chinese Journal of   International & Communication, (8). P28-34.

38) Xue, K. and Chen, X. (2010). Research on   the Communication Model of Opinion Leaders’ Influence on BBS. Journalism   Bimonthly, (12). P87-93.

39) Xue, K. Hu, H, Ting and Yu Mingyang.   (2010). Construction of a Theoretical Model on Short Message Service   Communication in Sudden Crisis Events. Journal of Shanghai Jiao Tong   University, (12). P1625-1630

40) Chen, X., Xue, K. and Wang, Z, Yuan. (2010).Crisis   Prevention and News Report of City Image. Urban Problems, (2). P48-53.

41) Xue, K. and Liang, H. (2009). Cognition of   Country Image Symbols Based on Rigid Thinking. Journalism &   Communication, (2). P13-18.

42) Xue, K. Chen, X. Wang, R. (2009). Research   on the Public Opinion Leaders in Brand Crisis Communication based on the   Social Network. Press Circles, (8).P30-32

43) Xue, K. Chen, S. and Yu, Mingyang. (2009).   On the Theoretical Model and Empirical Research of the Core Value System of   Universities. Journal of Shanghai Jiao Tong University (Philosophy and Social   Science), (8). P66-76.

44) Xue, K. Zhou, S, Hui. and Yu, Mingyang.   (2009).An Empirical Study of the Communication Effect of TV Shopping in   China—From the Perspective of Senior Intellectual. Journal of Hangzhou Normal   University (Humanities and Social Sciences), (9). P42-47.

45) Xue, K. Wang, R. and Chen, X. (2009).   Research on Innovation Model of City Television Brand Column. China Radio   & TV Academic Journal, (11). P60-61.

46) Xue, K. Chen, X. and Yu Mingyang. (2008).   Research on Keywords of News Report about 5?12   Earthquake of Five Shanghai Mainstream Newspapers. Journalism Bimonthly, (3).   P53-62.

47) Xue, K. and Yu Mingyang. (2008). Media Role   in National Image Building: Based on the Reports of Wenchuan Earthquake. Chinese   Journal of International & Communication, (11). P58-64.

48) Xue, K. Chen, X. and Yu Mingyang. (2008).   Positivistic Analysis on Application of Case Study Method in Brand   Communication Research. Press Circles, (6). P33-35.

49) Xue, K. and Yu Mingyang. (2008). Research   on Evaluation Model of Media Brand Extension Opportunity Based on Balanced   Scorecard. Modern Communication, (10). P104-107.

50) Xue, K. Zhou, S, Hui. and Yu Mingyang.   (2008). The Integrated communication model of Network Newspaper Brand.   Journalism Review, (9). P50-53.

51) Xue, K., Xi, C. and Yu Mingyang.   (2008).  The two-stage transmission   mode of media influence. Contemporary Communications, (9). P85-87.

52) Xue, K. (2008). Study on Fee Structure of   Franchise Based on Brand Value. Journal of Shanghai Jiao Tong University   (Natural Sciences), (11). P1842-1846.

53) Xue, K., Hai, L. and Yu Mingyang. (2008).   On the Communication Models of BBS Based on Information Balance. Journal of   Shanghai Jiao Tong University (Philosophy and Social Sciences), (8). P48-55.

54) Xue, K., Li, L. and Yu Mingyang. (2008). The   Study of China Telecom My e-home Communication Mode, based on IMC , (11).   P70-74.

55) Xue, K. and Yu Mingyang. (2008). Five   compositions of the brand influence in press industry. Science-Technology   & Publication, (1). P24-26.

56) Xue, K., Mingxia, X. and Yu Mingyang.   (2008). Strategies to Handle Brand Name Crises in an Intricate Internet   System. Shenzhen University Journal (Humanities & Social Sciences), (9).   P90-95.

57) Xue, K. Yu Mingyang. and Chunzhang, L.   (2007). The research on risk models of media brand competitiveness based on   FMEA. Journalism & Communication, (7). P69-74.

58) Xue, K. and Yu Mingyang. (2007). The theory   model of brand competitiveness evaluation in media. Journalistic University.   P135-139.

59) Xue, K. and Yu Mingyang. (2007). A   Measuring Model on Public Relations Image. Journal of International   Communication, (12). P34-39.

60) Xue, K. and Hui, F. (2007). Internet   Communication of Subculture Impact on Social Individual Behaviors: An Example   of Podcasting. Press Circles, (10). P45-47.

61) Xue, K. and Yu Mingyang. (2007). China TV   media has entered the era of brand competition. Shanghai Journalism Review,   (5). P57-59.

62) Xue, K., Yu Mingyang. and Chunzhang, L.   (2007). The Influence of Customers’ Personality on Brand Knowledge. Journal   of Tianjin Normal University (Social Science), (10). P30-33.

63) Xue, K., Fang, G. and Yu Mingyang. (2007).   A Study of the Evolving Pattern of Consumer Brand Knowledge in Br and   Extension. Shenzhen University Journal (Humanities & Social Sciences), (7).   P127-131.

64) Xue, K. and Yu Mingyang. (2006). Media   Brand Extension Models. Journal of International Communication, (7). P64-68.

65) Xue, K. and Yu Mingyang. (2006). Social   Responsibilities: The meaning of brand concept. Press Circles, (4). P130-131.

66) Xue, K. and Yu Mingyang. (2006). The   interpretation on the culture gene of Chinese brand. Press Circles, (12).   P135-135.

67) Xue, K. and Yu Mingyang. (2003). Brand   Extensions: Dynamic of Brand Asset Value and Theoretical Model. Nankai   Business Review, (6). P54-60.

68) Xue, K. (2001). The promotion of   enterprises’ core competitiveness. Social Sciences in Guangdong, (8). P28-32

69) Xue, K. (1997). CIS: The way to the famous   brands. Science Economy Society, (6). P53-55.

 

International Conferences

1.Chair   Conducted“New Media and   Society”Graduate Academic Meeting (Taipei,2015.12)

2.Chair   Conducted CCSDG International Conference(Tailand,Chiengmai,2015.12)

3.The   46th ACR International Conference( Atlanta,USA,2015.10)

4.2015   International New Media Summit Forum(Shanghai,2014.10)

5.The   18th IPRRC International Conference(Miami,USA,2015.3)

6.The   5th International Emerging Market Academic Meeting(Nanjing,2015.12)

7.2012   China Radio and TV Academy Annual Meeting, Keynote Speech(2012.12,Shanghai);

8.International   Conference on Rebuilding Sustainable Communities after Disasters,Keynote Speech(2012,11,UMASS,USA);

9.2012   Chinese Communication Society, Keynote Speech(2012.07,Taichung,Providence University);

10.2013   ICA Annual Meeting(2013.5   London);

11.2013   Chinese Communication Society, Keynote Speech(2013.7 Fu Jen Catholic University);

12.ICA   Shanghai Branch Conference(2013.11 Shanghai);

13.The   6th International Forum on Public Relations & Advertising, Chinese   Communication Society, Keynote Speech(2013.10,Wuhan);

14.Journalism   and Communication Master Training Seminar(2013.11 Hangzhou);

15.《Micro Blogger’s brand attitude change and forwarding willingness toward the   brand crisis messages: A study of China》The 64th ICA   and Speech(Seattle,USA,2014.5.23-26)

16.《Exploring the Effects of Original   Brand Advertising on Demand for Copycat Products 》The   45th Association for Consumer Research North American Conference,Speech(Baltimore,USA,2014.10.23-26)

17.《The Influence of Micro Blog Mouth   Communication in Variety Show Viewing will》,   International New Media Summit Forum(Shanghai,2014.10)

18.《Research of Chinese National Image   Personal Endorsement Communication Effect》The 12th   China Communication Conference,Speech(Beijing,2014.10.27)

19.2013   China and Taiwan Communication Society Forum, Speech (Shanghai, 2013.13.15)

 

4. Projects (international level, national level, provincial and ministerial level, prefectural level, horizontal level and university-wide)

1)   The Study of Japanese Strong Automobile   Brand, Japan Ypshida Hideo Memorial Foundation, 2003, Finished.

2)   Strategic Research of Internet Group   Communication’s Management Control and Social Guidance, funded by National   Social Science Foundation, 2015

3)   The Information Mining of Unofficial   Positive Energy Information in Unexpected Crisis: Based on Big Data, National   Social Science Fund General Project (14BXW046), 2014.

4)   The Study of Public Opinion Leaders’   Formation, Effect and Management in University Internet, Ministry of   Education, Social Science (09JDSZ2046), 2009, Finished.

5)   Information Mining and Communication of   Positive Energy Information in Social Media at Shanghai, Shanghai Decision   Making and Advising Project (2014-GR-55), 2014.

6)   The Optimization Model of Internet Forum   Unexpected Events Information Communication: Based on Multiple Attribute   Decision Making. Shanghai Municipal Education Committee Academic Innovation   Important Project (11ZS25), 2010, Finished.

7)   Communication Department, Teaching and   Practicing Two Platform Model, Shanghai College Important Teaching Reforming   Project, Shanghai Municipal Education Committee Important Project, 2011,   Finished.

8)   Interpersonal Communication, Shanghai   Excellent Course, 2012.6

9)   Interpersonal Communication, Shanghai   Municipal Education Committee Important Course, 2011, Finished.

10) Brand Innovation and Extension, Guangdong   Province Social Science Youth Fund Project, 2000, Finished.

11) Consumer Psychology Cognition of Brand   Extension, Guangdong Province College Social Science, Tenth Five-Year Plan   Important Project (04JDXM86002), Second Supervisor, 2005, Finished.

12) Impact from Brand Communication on Consumer   Psychology Model, Shanghai Post Doctor Foundation Project, 2003, Finished.

13) Inspiration from Japan Strong Automobile   Brand to China Automobile Brand, Shanghai Automobile Industry Education   Foundation Project, 2004, Finished.

14) Zhejiang Radio and TV Group. New Media   Integration, 2015

15) Shanghai Automotive Industry Corporation   Establish Automobile Service Trade Brand Planning, Shanghai Automobile   Industry Education Foundation Entrusted Project, Second Supervisor, 2007,   Finished.

16) Equipment, High-technology and Service   Industry Brand Competitiveness in Shanghai, Shanghai Economic Committee   Important Project, Second Supervisor, 2007, Finished.

17) The Study of College Internet Public   Opinion Leaders, Shanghai Culture and Health Committee Project, 2009,   Finished.

18) Jin Jiang International Hotel Brand   Strategy Planning, Jin Jiang International Hotel LTD., Second Supervisor,   2008, Finished.

19) Microsoft Cross-regional Product Brand   Strategy, Microsoft China, 2008, Finished.

20) Citizen and Society Planning, SMG, 2009,   Finished.

21) Quzi Professional Weight Losing Chain   Business Brand Strategy Project, Quzi Professional Weight Losing Chain   Business, 2008, Finished.

22) Shanghai Jewelry Terminal Market   Investigation and Analysis, Shanghai Dingfang Entrepreneur Consulting LTD.,   2008, Finished.

23) Watch Function of Social Media in Crisis   Communication, Shanghai Jiao Tong University Interdisciplinary Important   Project (13JCZ01), 2013

24) 985 Third-term Fund: Interschool and   International Research Cooperating Project (TS05020120001), 2013, Finished.

25) Chinese Internet Forum Unexpected Event   Public Opinion Analysis and Application, Shanghai Jiao Tong University   Liberal Arts Research Innovation Project (10TS05), 2010, Finished.

26) Interpersonal Communication, 985 Third-term   under graduation Textbook Construction Fund, 2012.07, Finished.

27) Brand Management and Communication, 985   Third-term Graduation Course Fund (TS0220320005), 2012.10, Finished.

28) Integrated Marketing Communication,   Shanghai Jiao Tong University Press Fund Project, 2014.

29) Public Relation, Shanghai Jiao Tong   University Press Fund Project, 2010, Finished.

30) Media Brand, Shanghai Jiao Tong University   Press Fund Project, 2008, Finished.

31) Interpersonal Communication, Shanghai Jiao   Tong University Press Fund Project, 2006, Finished.

 

5. Courses (top-quality, important, core and regular courses)

1)   Interpersonal Communication, Shanghai City   Excellent Course (Undergraduate), 2012

2)   Interpersonal Communication, Shanghai City   Important Course (Undergraduate), 2011

3)   The Art of Interpersonal Communication, Important   Core Course (Undergraduate), SJTU, 2011

4)   Public Relation, Core Course   (Undergraduate), SJTU, 2006

5)   Brand Communication, Core Course   (Graduate), SJTU, 2009

6)   Integrated Marketing Communication, General   Course (Graduate), SJTU, 2010

7)   Brand Communication and Management, General   Course (Ph. D.), SJTU, 2012