Li Wu is an associate professor at the School of Media & Communication, Shanghai Jiao Tong University(SJTU), China. He received his Master degree in library science from Peking University(PKU) in 2005, and received his Ph.D in communication studies from the same university in 2009. Before he joined SJTU, Dr. Li once worked as a part-time reference librarian at PKU Library(2003-2004) anda training consultant at Elsevier Beijing Office(2004-2005). He worked as a visiting scholar at the Oxford International Centre for Publishing Studies, OBU(2007-2008) and spent six months working at the Brian Lamb School of Communication, Purdue University in 2012.
Dr Li is one of the pioneers of the introduction and promotion of open access in mainland China. Since 2002 he has published more than ten papers on this topic, most of which have been widely cited by peers. He published his first monograph entitled Research on the Two Ways to Implement Open Access: OA Journals and OA Repositories(2012), which was awarded the Distinguished Monograph in Philosophy and Social Science by Shanghai Planning Office of Philosophy and Social Science in 2014. He also translated the book Open Access by Peter Suber(Originally published by MIT Press, 2012) and Inside Book Publishing (4th edition) by Giles Clark & Angus Phillips (Originally Published by Routledge in 2008).
Dr Li’s current research interestscover two topics: (1) digital social reading. With funding from both China National and the Shanghai Municipal Planning Office of Philosophy and Social Science, he has been working on the behavior and motivation ofdigital social reading, and the effect of digital social reading on users’ knowledge building and social capital as well. (2) media use and pro-social behaviors. Drawing upon the social psychological perspectives and theories, he is keen to explore how users’ media use, particularly social media use, influence their pro-social behaviors such as helping others, donating behavior and information sharing.